The brand is adding to their lineup with a collection of volumizing products that will give your clients their best hair yet. 

Olaplex is ramping up its collection with a seventh product designed specifically for at-home use.

If residual bleach and uneven toning are two of your biggest pain points, Matrix has the perfect product for you.

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As warm weather approaches, consider one of Davines' newest launches for a reparative blonde boost.

Earth Month is upon us! Up first in our sustainable beauty picks is Aveda Limited-Edition Shampure Nurturing Shampoo Bar.

The new launch comes just in time for spring and summer, as clients are ready to go blonder.

Take the time to educate your guests on these benefits of dry shampoo, and watch the bottles fly off the shelves.

The new professional styling brushes are designed to save on drying time.

If your clients are battling dry scalp and brittle strands from the cold temps and dry indoor heat, look no further than this treatment.

This a must-have cleanser for that level 10 client who complains about breakage.