Step-by-Step: Desert Glamour Waves

Last week, hair lead Matthew Curtis created voluminous windswept waves with label.m USA at Hellessy’s SS18 show. To complement the free-spirited, Southwestern-style glamour of the collection, Curtis created a hair look that he describes as “loose and effortless, a relaxed nature, blown by the wind,” and says it has a safari-like texture. 

Get The Look: 

  • Prep hair with label.m Volume Mousse and blow-dry with label.m Grooming Brush. 
  • Use label.m Hairspray and curl mid-shaft through ends to create super soft, effortless waves.
  • Mist hair with label.m Sea Salt Spray to maintain wavy dimension. 
  • Finish with label.m Texturizing Volume Spray through the ends to lock in the wispy and wind-blown feel. 

About: Born out of the love for creativity and passionate dedication to the craft of hairdressing, label.m was created in London in 2005 by Toni Mascolo, CEO, and Sacha Mascolo-Tarbuck, Global Creative Director. The official haircare product of London Fashion Week, and now a $100 million super brand, label.m embodies London's Brit-cool collective of fashion and music. Launched in 2005 with 15 distinctive products, the current label.m collection now incorporates more than 75 products. For more info visit


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