Color Bloom: Collection by Aveda Artist Heggy Gonzalez

In her latest collection, Color Bloom, Heggy Gonzalez, Aveda Artist and Creative Director of Aveda Institutes in Colorado, Arizona and Utah, updates several decades of iconic hairstyles for today’s audience with bright, vibrant color and creative texture. “Hair color needs to be balanced; it has to work with all elements, from natural texture to added texture,” explains Gonzalez, who says the color placement was carefully planned for each hairstyle. “Sometimes it’s not about adding a ton of dimension, but adding just enough to make an impact.” It’s that kind of foresight that makes these looks anything but garden variety.

Desperate housewives during the baby boom era “were transitioning from overly set hair to hair that had a little bit more freedom,” explains Gonzalez. “This look is all about the volume and shape of the 1950s and ’60s.” Gonzalez opted for a bold, solid crimson with depth at the root area, which emphasizes the strong fringe and softly textured ends.

For the look (on top), Gonzalez was inspired by the bobs sported by flappers and silent film–era actresses like Louise Brooks. “I love the idea of strong lines on an icy blonde,” she says. To get the look, she prepped with Aveda Smooth Infusion Style-Prep Smoother before blow-drying, and then set hair with Aveda Air Control Light Hold Hair Spray.


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Reimagining the classic French twist popular in the ’60s, the model sports a bright copper hue “with depth at the root and slight dimension that adds to the shape of the style,” Gonzalez says. “You can truly create some beautiful hair color results by utilizing hair texture—thickness and amount of curl—to make adjustments to formulas and color placement.”

What stylist isn’t influenced by the Sassoon-snipped Mia Farrow pixie from the ’70s? “I wanted to play on that look with some bold additions, including the slight ‘bowl cut’ look and the cotton candy-inspired color,” says Gonzalez. “I used Aveda Full Spectrum Hair Color to create a soft pink with dimension and texture using peach tones added throughout.”

Hairstylist, colorist: Heggy Gonzalez
Makeup: Brad Van Dyke
Photographer, wardrobe stylist: Keith Bryce