Color How-To: Neons

It may be the beginning of 2017, but many of us still yearn for the colorful, vibrant vibe that saturated the 1980’s. Luckily, we’re seeing it in fashion and beauty this year!  
 
Introducing “LITE BRITE” inspired hair, the ultimate nostalgia-inducing ‘do with a twist: when placed under a black light, this hair painted masterpiece actually GLOWS!
 
Created by PRAVANA’s 2016 SHOW US YOUR VIVIDS contest winner Neal Malek, this look is reminiscent of the classic '80’s toy with a modern, edgy twist. Using an electric combo of the industry’s most vibrant, longest-lasting PRAVANA NEONS and VIVIDS hair colors, Malek transforms makeup artist and influencer Ashley Wagner into a rainbow dream - no batteries required!
 


 
That’s right – not only can you and your clients live out fantasies of transforming into a walking, talking LITE BRITE, but you can also experience some out-of-this-world, jaw-dropping glow!
 

 Want to get the look?
 
Color Formulas
 
1: 85g VIVIDS Black + 15g VIVIDS Violet
2: 20g VIVIDS Black + 80g VIVIDS Silver
3: 90g VIVIDS Silver + 1Ž2 Drop VIVIDS Violet + 1g VIVIDS Black
4: 50g NEON Green + 10g PASTELS Blissful Blue + 30g NEON Yellow
5: 60g VIVIDS Clear + 10g NEON Green + 10g NEON Yellow
6: 30g PASTELS Pretty in Pink + 40g PASTELS Too Cute Coral + 5g NEON Pink + 10g NEON Orange
7: PASTELS Blissful Blue
 
TECHNIQUE:
 
1. Pre-lighten hair to a Level 9 with Pure Light Power Lightener.
2. Section the hair.
3. Starting at the nape, apply VIVIDS Formula 1 at the root and Formula 2 from the rooted color down to the ends.
·         1: 85g VIVIDS Black + 15g VIVIDS Violet
·         2: 20g VIVIDS Black + 80g VIVIDS Silver
4. Work your way up the head in 2 inch sections. The next section is colored as follows:
·         Root – Formula 1: 85g VIVIDS Black + 15g VIVIDS Violet
·         Formula 2: 20g VIVIDS Black + 80g VIVIDS Silver
·         PASTELS Blissful Blue
·         Formula 6: 30g PASTELS Pretty in Pink + 40g PASTELS Too Cute Coral + 5g NEON Pink + 10g NEON Orange
·         PASTELS Blissful Blue
·         Formula 2: 20g VIVIDS Black + 80g VIVIDS Silver
·         Formula 1: 85g VIVIDS Black + 15g VIVIDS Violet
5. In the next section, color the hair as follows:
·         Root – Formula 1: 85g VIVIDS Black + 15g VIVIDS Violet
·         Formula 2: 20g VIVIDS Black + 80g VIVIDS Silver
·         Formula 4: 50g NEON Green + 10g PASTELS Blissful Blue + 30g NEON Yellow
·         Formula 5: 60g VIVIDS Clear + 10g NEON Green + 10g NEON Yellow
·         Formula 3: 90g VIVIDS Silver + 1Ž2 Drop VIVIDS Violet + 1g VIVIDS Black
6. In the next section, alternate between the following color combinations on 2 inch strands:
·         1: Formula 2: 20g VIVIDS Black + 80g VIVIDS Silver
·         PASTELS Blissful Blue
·         Formula 3: 90g VIVIDS Silver + 1Ž2 Drop VIVIDS Violet + 1g VIVIDS Black

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·         2: Formula 2: 20g VIVIDS Black + 80g VIVIDS Silver
·         Formula 6: 30g PASTELS Pretty in Pink + 40g PASTELS Too Cute Coral + 5g NEON Pink + 10g NEON Orange
·         Formula 3: 90g VIVIDS Silver + 1Ž2 Drop VIVIDS Violet + 1g VIVIDS Black
 
·         3: Formula 2: 20g VIVIDS Black + 80g VIVIDS Silver
·         Formula 5: 60g VIVIDS Clear + 10g NEON Green + 10g NEON Yellow
·         Formula 3: 90g VIVIDS Silver + 1Ž2 Drop VIVIDS Violet + 1g VIVIDS Black
 
·         4: Formula 2: 20g VIVIDS Black + 80g VIVIDS Silver
·         Formula 4: 50g NEON Green + 10g PASTELS Blissful Blue + 30g NEON Yellow
·         Formula 3: 90g VIVIDS Silver + 1Ž2 Drop VIVIDS Violet + 1g VIVIDS Black
 
7. When you reach the apex (top of diamond sectioning) apply the following colors in order to the entire section:
·         Root-to-Mid Formula 1: 85g VIVIDS Black + 15g VIVIDS Violet
·         Mid-to-Ends Formula 3: 90g VIVIDS Silver + 1Ž2 Drop VIVIDS Violet + 1g VIVIDS Black
 
8. As you move into the sides, apply the color in the following order closest to the ear.
·         Formula 2: 20g VIVIDS Black + 80g VIVIDS Silver
·         Formula 3: 90g VIVIDS Silver + 1Ž2 Drop VIVIDS Violet + 1g VIVIDS Black
 
9. As you move up the head on the sides, apply the color in the following order:
·         Formula 2: 20g VIVIDS Black + 80g VIVIDS Silver
·         Formula 4: 50g NEON Green + 10g PASTELS Blissful Blue + 30g NEON Yellow
·         Formula 3: 90g VIVIDS Silver + 1Ž2 Drop VIVIDS Violet + 1g VIVIDS Black
 
10. Repeat on other side.
 
11. Once you reach the fringe, apply in the following order:
·         Root Formula 1: 85g VIVIDS Black + 15g VIVIDS Violet
·         Formula 2: 20g VIVIDS Black + 80g VIVIDS Silver
·         Formula 5: 60g VIVIDS Clear + 10g NEON Green + 10g NEON Yellow
·         Formula 3: 90g VIVIDS Silver + 1Ž2 Drop VIVIDS Violet + 1g VIVIDS Black
 
12. Process at room temperature 20-30 minutes.
 
EXTRA:
Color a HALOCOUTURE Extension while your client is processing and add a pop of pink.
·         Formula 2: 20g VIVIDS Black + 80g VIVIDS Silver
·         Formula 6: 30g PASTELS Pretty in Pink + 40g PASTELS Too Cute Coral + 5g NEON Pink + 10g NEON Orange
 
13. Shampoo, condition and protect with VIVIDS Color Protect aftercare.
 
14. Finish with PRAVANA NEVO vegan and gluten-free stylers.
 
NOTE: this look also glows under a blacklight, thanks to the NEON colors used throughout the technique!
 
Credits:
 
Colorist/Stylist: Neal Malek @nealmhair
Model: Ashley Wagner @ashleyswagnerxo
Photographer: Josh McCaghren @joshmccaghren
Videographer: Huck Hinshaw @pleasantlycavingin
Makeup: Karen Gonzalez @iluvsarahii
Wardrobe: Caisa Airmet @caisadilla
Courtesy of @pravana
Extension piece provided by HALOCOUTURE @halocoutureextensions

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