Color How-To: Rooty Ice Blonde

photos courtesy of @hairpaintingbygiovanna

While most of our appointment books are packed with dark-haired clients heading into the winter season, it's somewhat refreshing to have a client that wants to go to the total opposite end of the spectrum—we're talking ice blonde. Giovanna Drew-Eastman (@hairpaintingbygiovanna), a stylist at Genesis Salon and Spa in Mount Vernon, Washington, transformed her client from a dull, golden blonde to a platinum ice queen. Here's how: 

Get the Look:

  • Lighten hair with Guy Tang #Big9 Creme Lightener 
  • Roots: 8ss and 8dl on towel-dried hair
  • Mids and ends: 10ss + clear 
  • Process for 25 minutes. 
  • All demi-permanent color and 6 volume.