Hailey Bieber Goes Bubblegum Pink

Hailey Bieber recently swapped her honey blonde strands for something a little bit brighter. || photo via @florido

Hailey Bieber has always been one to experiment with her hair, and she somehow pulls off every new style and color flawlessly. In the last six months alone, she's taken blue, blonde and rose gold for test rides, and just last month she chopped her wavy lob into a blunt chin-length bob. But despite her frequent changes, her latest color switch may be her boldest move yet.

This past weekend, Bieber stepped out of Nine Zero One Salon in West Hollywood rocking a bubblegum pink bob courtesy of celebrity stylist Florido Basallo (@florido). Though we don't expect her to keep the pink strands for too long, we asked Florido how he achieved the vibrant color so that you can recreate on your clients this spring. 

Step 1: Highlight the hair with Joico Blonde Life Lightener with 20-volume developer.

Step 2: Apply Joico Color Intensity in Blush + Rose Gold with a little Clear for the perfect pink color (roots to end).

Step 3: Process for 30 minutes.

Step 4: Rinse, shampoo with Joico K-Pak Color Therapy and seal the hair with K-Pak Luster Lock Treatment.

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