With the rising popularity of the backlight and glow-in-the-dark hair trends, it’s a must that stylists have PRAVANA’s VIVIDS NEONS ready to go at their stations. To achieve this color follow the step-by-step below:
FORMULA 1: VIVIDS NEON Green
For this technique, pre-lighten hair to a level 10 using Pure Light Power Lightener and your choice of developer.
Shampoo, condition and dry the hair completely. Apply FORMULA 1 from the scalp all over through ends.
Process for 20 to 30 minutes at room temperature and rinse with cool water. Shampoo, condition and protect the hair with VIVIDS Color Protect aftercare products. Finish by styling as desired.
VIVIDS NEONS are semi-permanent, direct dyes and for NEONS to be their most vibrant, the hair must be pre-lightened to the recommended level prior to application, ideally a level 10 for best results.
Be sure to arm clients with the VIVIDS Color Protect aftercare line, a specially formulated sulfate-free shampoo, conditioner and Sealing Spray to help keep these colors vibrant. Plus the products contain lightweight sunscreens to help protect strands from the damaging effects of the sun.
Custom-colored wig: Darnell Wold (@hairhegoes) of Powder Room D (@powderroomd)
Model: Caisa Airmet (@caisadilla)
Photographer: Huck Hinshaw (@pleasantlycavingin)
About: VIVIDS Color Protect aftercare provides all the essential tools to preserve color vitality and vibrancy like no other product available. Specifically formulated to work with the very special cationic dye system employed in VIVIDS and PASTEL colors, VIVIDS Color Protect aftercare works to ensure long-lasting, bright color. For more information visit pravana.com.