The Mane Event: TIGI World Release

Held in Las Vegas this August, TIGI World Release 2015 was
a celebration of the company and its commitment to the professional hairdresser, and it offered both serious education in cut and color as well as a jaw-dropping stage presentation called TIGI Tales, which International Creative Director Anthony Mascolo described as a “visual feast of creativity.”
He wasn’t kidding. There were onstage presentations for Bedhead, Catwalk, S Factor and Copyright Colour. A hero product, Joyride, was introduced. Mascolo called it the most exciting innovation since Bedhead Stick. And then there was this: Bruno Mascolo onstage to announce that TIGI and Toni&Guy “are once again united.” The goal, he said, is still the same: to upgrade the industry through products and education. Good to know. 

Hairdressers began prepping models for TIGI Tales at the crack of dawn. It took a Herculean effort to get hundreds of models into character for what Anthony Mascolo described as “us telling stories but with a dark twist.” Because color was a strong theme, gallons of Copyright Colour were poured onto wigs and faces were painted in bright colors. The question is: How will they top this next year?


Suggested Articles

Tracy Ftacek, award-winning stylist and Paul Mitchell National Educator, gives her tips for running a successful salon or chair during trying times.

Don’t wait until you’re in crisis mode to get prepared. Start now with these six tips to set yourself up for financial stability unstable times.

The pop icon opted for a candy-colored pink hue, thanks to colorist Nicola Clarke.