Held in Las Vegas this August, TIGI World Release 2015 was a celebration of the company and its commitment to the professional hairdresser, and it offered both serious education in cut and color as well as a jaw-dropping stage presentation called TIGI Tales, which International Creative Director Anthony Mascolo described as a “visual feast of creativity.” He wasn’t kidding. There were onstage presentations for Bedhead, Catwalk, S Factor and Copyright Colour. A hero product, Joyride, was introduced. Mascolo called it the most exciting innovation since Bedhead Stick. And then there was this: Bruno Mascolo onstage to announce that TIGI and Toni&Guy “are once again united.” The goal, he said, is still the same: to upgrade the industry through products and education. Good to know.
Hairdressers began prepping models for TIGI Tales at the crack of dawn. It took a Herculean effort to get hundreds of models into character for what Anthony Mascolo described as “us telling stories but with a dark twist.” Because color was a strong theme, gallons of Copyright Colour were poured onto wigs and faces were painted in bright colors. The question is: How will they top this next year?