The Mane Event: TIGI World Release

Held in Las Vegas this August, TIGI World Release 2015 was
a celebration of the company and its commitment to the professional hairdresser, and it offered both serious education in cut and color as well as a jaw-dropping stage presentation called TIGI Tales, which International Creative Director Anthony Mascolo described as a “visual feast of creativity.”
He wasn’t kidding. There were onstage presentations for Bedhead, Catwalk, S Factor and Copyright Colour. A hero product, Joyride, was introduced. Mascolo called it the most exciting innovation since Bedhead Stick. And then there was this: Bruno Mascolo onstage to announce that TIGI and Toni&Guy “are once again united.” The goal, he said, is still the same: to upgrade the industry through products and education. Good to know. 

Hairdressers began prepping models for TIGI Tales at the crack of dawn. It took a Herculean effort to get hundreds of models into character for what Anthony Mascolo described as “us telling stories but with a dark twist.” Because color was a strong theme, gallons of Copyright Colour were poured onto wigs and faces were painted in bright colors. The question is: How will they top this next year?

Read more on

Suggested Articles

A look from Iván Rodríguez's Be Blue collection

Guy Tang shares the formulas for three of his red, white and blue creations.

We polled a handful of salon owners in different regions of the country about how business is being impacted. Up next: The West