Red Carpet Color From Joico Haircolorist Denis De Souza

The stars were shining bright last night at the 73rd Annual Golden Globe Awards held at the Beverly Hilton Hotel in Beverly Hills, California, and two beautiful ladies, Jenna Dewan-Tatum and Olivia Wilde, were certainly among the brightest thanks to Joico Celebrity Colorist and Spokesperson Denis de Souza and LumiShine twice-the-shine hair-color! Jenna, who arrived with husband Channing Tatum wore a stunning, low-cut midnight navy-blue Zuhair Murad Couture dress that seemed as magical as the night sky. While the star of HBO’s upcoming Vinyl (from Martin Scorsese and Mick Jagger), Olivia looked glossy in a sexy sequined Micheal Kors Collection number. Denis worked his magic to make sure each of their hair-color looks complemented their overall style. Here are his hair-color formulas:

OLIVIA WILDE – FORMULA by Denis de Souza:

- Highlighted with LumiShine Permanent Crème Color HLN + HLA with 40 volume, then I balayaged with JOICO Crème Lightener and 20 Volume, feathering the tips of the hair around her face for an illuminating effect.

American Salon Lookbook

Want more? Subscribe to our Lookbook!

Get inspired by visual highlights of the latest and greatest trends in the beauty industry. Sign up today to get each month’s issue delivered straight to your inbox!

- Glaze formula: LumiShine Demi-Permanent Liquid Color 1/2 oz. CLEAR + 1/4 oz. 9NV + 1/4 oz. 10G and processed for 20 minutes. Shampoo and conditioned with JOICO K-PAK Color Therapy for high-lift color care protection and healthy hair.


- LumiShine Permanent Crème Color 4N + 5NA with 5 Volume as a base color. I foiled a few pieces around the face with 5NA + 5 volume for dimension.

- Glaze formula: LumiShine Demi-Permanent Liquid Color 1/2 oz. CLEAR + 1/2 oz. 8NA with 5 volume. Process for 20 minutes.

- Shampooed, conditioned the hair and recommended at-home color-care using JOICO Color Balance Blue shampoo and conditioner for lightened brunettes.

For these and more of Denis’ formulas, visit and click on the hairstyles or videos tabs.

About: Joico, a division of Zotos, Inc., a Shiseido company, has been leading the healthy-hair revolution since 1975 and together with the latest innovations in hair care creating beautiful, healthy hair to lift your soul and inspire confidence. “Joi” is not only in our name, it runs through everything we do and every product we make. Each and every one of our product innovations are created to help return hair to its strongest, shiniest, healthiest state, even after one use, and with every use thereafter. Sharing the “’JOI’ of Healthy Hair” is more than just a promise, it’s a guarantee.