How-To

Get the Formula: Sofia Richie's Golden Blonde

Snag the formula for Sofia Richie's golden blonde 'do, courtesy of Nine Zero One's Tauni Dawson.

Formula 1: (Lowlight) LumiShine Demi-Permanent Liquid 10NC + 8NG + 6NW with 5 Volume LumiShine Developer

Formula 2: (Root Shadow) LumiShine Demi-Permanent Liquid 6NW + 7NWB + 6NG with 5 Volume LumiShine Developer

Formula 3: (Ends Toner) Blonde Life Violet Shampoo

The debut collection will feature six cruelty-free, vegan-friendly essentials.

by American Salon Staff Aug 4, 2020 1:05pm

Licensed cosmetologists, barbers, manicurists, estheticians and electrologists stand together to advocate for indoor services.

by American Salon Staff Aug 4, 2020 11:31am

Elaluz, which translates to "she is light" in Portuguese, launches today with two products.

by American Salon Staff Aug 3, 2020 11:32am