Aveda Trend Report: Allen Ruiz Styles Special Capsule Collection

For the much talked about Public School x Air Jordan collaboration at the Terminal 23 event space in Manhattan, Aveda‘s Global Artistic Director for Hair Styling, Allen Ruiz, styled a mini, matte faux hawk for the model-athletes and performance artists. “Our all-star product for this event was Aveda’s Men Pure-Formance™ Grooming Clay, which let us mold and add shape to the athlete’s hair without adding a lot of shine,” said Ruiz. “The monochrome gray and black palette of colors that designers Dao-Yi Chow and Maxwell Osborne used in this special capsule collection had to be complemented by a matte, high performance hair style.” 

How to Get the Look

Step 1: Using a water bottle, spray down entire head and work water into the hair with hands to ensure all coils are damp.


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Step 2: Using the top of your fingernail scoop out a small amount of Aveda Men PureFormance™ Grooming Clay and emulsify in hands.

Step 3: Work clay between the palms of the hand and gently massage in the hair to loosen the coil and to add light-weight, pliable hold and thickness without adding shine.

Step 4: To finish, shape the hair upwards into desired faux hawk style in the center of the head using hands and the pointed end of a fine tooth comb.

About: Founded in 1978 in Minneapolis, MN, Aveda creates high performance, botanically based products for beauty professionals and consumers. Aveda has pioneered new benchmarks of environmental responsibility in beauty. More than half of the fastest growing and best-run salons in the U.S. are Aveda distributors. Aveda products are available in Aveda Experience Centers and more than 8,000 professional hair salons and spas in more than 30 countries and at www.aveda.com