Essie Announces The First Annual National Nail Polish Day

WHO: essie

WHAT: Join essie in celebrating the first annual #nationalnailpolishday; a national holiday created by the brand to celebrate the universal love of nail polish! On June 1st, essie loyalists will join together at the start of the peak summer nail season to share their manicures, favorite shades and personal #essielove story. Starting in mid-May, essie will be celebrating the holiday with a sweepstakes of amazing prizes. From mid-May to mid-June, fans will have the chance to win essie nail polish themed bundles and on June 1st, a grand prize winner will receive 100 essie shades. Learn more and enter for a chance to win at

WHERE: Nationwide

WHEN: June 1, 2017

Instagram: @essiepolish
Twitter: @essie
Snapchat: essielovesnaps
Hashtags: #nationalnailpolishday, #essielove

About: the USA’s nail salon expert since 1981, essie aims to inspire a love for the manicure experience with a wit and style that touches the hearts of women everywhere. essie is the go-to nail brand for beauty professionals, industry insiders, celebrities and fashion icons around the world. as the color authority, essie is center stage on runways around the world, offering highly-anticipated color collections that drive trends season after season. the salon-quality formula and catchy, whimsical names has led to the creation of more than 1,000 shades. essie is a leader in nail luxury, committed to high-quality standards with an award-winning line of polishes and nail care products for every woman and salon professional. Since its introduction by Essie Weingarten, essie has delighted the color-obsessed with a love shared all over the world.