700 Industry Supporters Attend City of Hope Gala

More than 700 salon industry executives and supporters attended City of Hope’s National Professional Salon Industry (NPSI) Spirit of Life® Award Gala on July 11, 2015 at the Mandalay Bay, in Las Vegas to honor Steve Goddard, CEO & Founder of PRAVANA. City of Hope is a leading research, treatment and education center for cancer, diabetes and life-threatening diseases, and The Spirit of Life Award is the institution’s most prestigious philanthropic honor. The award is presented annually to a beauty industry leader who has demonstrated outstanding business and philanthropic achievement.  

“Rock the Cure” - the theme for this year’s event, celebrated the hope of new treatments, even cures, for cancer and other diseases. The celebration featured a cocktail reception, a silent auction, Bora Bora giveaway, and a special performance by Don Felder, formerly with the Eagles. To date, the “Rock the Cure” campaign has raised more than $1 million for City of Hope. 

Goddard accepted The Spirit of Life Award from his industry colleague and friend for more than a few decades, Ann Mincey, formerly with REDKEN 5th Avenue. Having been in the beauty industry total for over 30 years, Goddard decided in 2004 to return to his creative marketing roots and launched a new beauty entity; PRAVANA. A boutique brand of highly sophisticated products utilizing the power of the nature and the strength of technology to produce superior, holistic formulas. PRAVANA’s NEVO hair care products are 100% Vegan and 100% Gluten-Free, packaged in bottles that are 100% biodegradable, and in the spirit of caring, for every purchase of NEVO made, 5% of sales is donated to City of Hope towards the fight against cancer. To date NEVO has raised over $240,000 since the program started in 2012.


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Thank you to the numerous companies that sponsored the event including PRAVANA & Revitalash/Athena cosmetics for being our two All Access sponsors. Our Platinum Sponsors: CND/Revlon, Colorproof, Great Clips, JCP Salons, John Paul Mitchell Systems, Joico/Zotos, KAO inc., Matrix, SalonCentric, and Wella. Our Media Sponsors: American Salon, Creative Age Publications, Modern Salon, OTC Magazine and Professional Beauty Association.

About: The National Professional Salon Industry is an association of nationally recognized beauty industry executives, professionals and colleagues cooperating to establish a continuous increasing flow of funding support on behalf of City of Hope. For over 30 years, they have been committed to supporting the critical and lifesaving work of the doctors and research of City of Hope. Companies or salons interested in getting more involved with the National Professional Salon Industry or hosting their own fundraiser should visit www.cityofhope.org/salon  and click “Get Involved” or contact Andrea Courtney, Associate Director of Philanthropy, at (800) 272-2310 or [email protected].  

About: City of Hope is a leading research and treatment center for cancer, diabetes and other life-threatening diseases. Designated as a comprehensive cancer center, the highest recognition bestowed by the National Cancer Institute, City of Hope is also a founding member of the National Comprehensive Cancer Network, with research and treatment protocols that advance care throughout the nation. City of Hope’s main hospital is located in Duarte, Calif., just northeast of Los Angeles, with clinics in Antelope Valley and South Pasadena. It is ranked as one of "America's Best Hospitals" in cancer by U.S.News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics. For more information, visit www.cityofhope.org or follow City of Hope on facebook, twitter, youtube or flickr.