About Time

 

BRIGHT IDEA

 

The Private Room in Beverly Hills, CA welcomes a new signature service designed to help the everyday woman on the go transition from day to night and work to play, or prepare for a special occasion. The Six, a menu of classic hairstyles including The Wave, The Sleek, The Pony, The Bun, The Braid and The Tease, are all styled without blow-drying or washing. To celebrate the new service, the salon hosted an event with a DJ and invited local media in Los Angeles to pop into the shop and experience one of the six 30-minute services. “I noticed that the classic styles are always part of our daily lifestyle,” says the salon founder and head stylist Tina Dizon. “I saw a real need for a service that was faster than a blow-dry, yet provides a true style.” —D.C

Read more on

Suggested Articles

Jay Elarar will spearhead product innovation, educational development and more.

The addition intends to streamline product buying for beauty professionals.

This year OPI took the opportunity to say something about toxic masculinity.