To show her support for Aveda Earth Month 2014 clean water initiatives, actress Mary-Louise Parker visited the Aveda Institute on Spring Street in NYC. She checked out the Catwalk for Water “trashion” dresses made of recycled materials and created by Aveda stylists across the world. She also purchased an Earth Month Light the Way Candle. As part of Aveda’s efforts, all proceeds from purchase price of the candles go to Global Greengrants Fund, a non-profit that channels high-impact grants to grassroots groups working to solve pressing environmental problems. “It’s been amazing to see Aveda’s Earth Month fundraising initiatives, especially the Catwalk for Water “trashion” dresses,” said Mary. “I try to teach my kids the importance of recycling. I turn old things like old hotel room keys and stuff lying around into games for them. Aveda’s Earth Month efforts perfectly align with my personal mission to help create a cleaner, safer world.”
Since 1999 Aveda has raised over $32M to help support organizations that directly affect environmental change. More than $26M of that amount has supported clean water projects at home and around the world. Last year Aveda’s Earth Month efforts raised a total of $5.5 million for Clean Water and set a Guinness World Record for the Most Money Raised for Charity Through Haircuts in a 24 Hour Period during our Global Cut-A-Thon. This year Aveda is aiming to up the Earth Month ante to $6 million.