L’Oréal Professionnel is very pleased to announce that Brazilian model Alessandra Ambrosio and French-American model and actress Camille Rowe-Pourcheresse are joining L’Oréal Professionnel’s Global Glam Team in 2016. Alongside the Brand’s International Spokesperson Eva Green, who has been the celebrity ambassadress of the brand since 2015, Alessandra and Camille will represent some of the brand’s key professional haircolor launches this year: DIARICHESSE HI-VISIBILITY and INOA BLOND RESIST.
With her finger always on the pulse of the fashion world, Alessandra Ambrosio was an obvious choice for L’Oréal Professionnel. The Brazilian supermodel, iconic Victoria’s Secret “Angel” and creator of her own label Ale by Alessandra, has over 10 million followers on all her social media channels. Whether as a top supermodel recognized worldwide or gracing the covers of magazines such as Vogue, Harper's Bazaar and GQ, Alessandra Ambrosio has become an inspirational face and name.
Alessandra Ambrosio will be the face of the brand’s latest professional haircolor launch used only by professionals, DIARICHESSE HI-VISIBILITY, available to salons in April 2016.
These latest demi-permanent shades boast new technology that result in ultra-visible color on all hair bases delivering amazing shine and exceptional softness, both haircolorists and clients will immediately fall in love with.
A true fashionista, renowned for her modelling career, and ranked by Vanity Fair as the 10th most influential French personality in the world, Camille Rowe-Pourcheresse is another perfect choice for L’Oréal Professionnel.
She has appeared in a film directed by Romain Gavras alongside Vincent Cassel, is featured within numerous magazines and has been photographed by top photographers including Jean-Baptiste Mondino to Mario Testino.
Camille Rowe-Pourcheresse has also appeared in many music videos (The Strokes, The Black Keys, MGMT, The Weeknd) and is followed by tens of thousands on Instagram and Facebook. In 2016, Camille will star in a new film by famous French writer, literary critic and filmmaker Frédéric Beigbeder.
Camille Rowe-Pourcheresse will be the face of L’Oréal Professionnel’s latest addition to its award-winning and innovative ammonia-free permanent haircolor used only by professionals, INOABLOND RESIST. These new shades in INOA offer new technological advances specifically to combat brassiness for blondes and last for up to 8 weeks.
About: L’Oréal Professionnel is a global brand leader in its market, with an exclusive presence in hairdressing salons. Innovative products, tested and approved by the biggest names in hairdressing. We constantly strive to maintain the highest standards of quality in terms of performance, comfort and safety. For more info visit lorealprofessionnel.com.