British fashion icon, Alexa Chung, has officially been named international spokesperson for L'Oréal Professionnel for 2018. As a fashion designer, TV presenter, model, creative consultant and writer, Chung is one of the most recognizable style icons of her generation. In her new role, she will embody several key L'Oréal Professionnel launches including Color Me French, the brand's Parisian-inspired hair color collection.
"Alexa Chung truly embodies L'Oréal Professionnel's core values," says Marion Brunet, international general manager for L'Oréal professional. "She's a trendsetter, passionate about fashion and believes in the added value of professional hair artistry." Brunet went on to say that Chung perfectly represents the characteristics of the L'Oréal Professionnel woman: confident, elegant and free.
With 2.8 million followers on Instagram, Chung has a rather impressive resume. Her accolades include the Editor's Choice at the Elle Style Awards, Glamour Magazine's Woman of the Year and the British Fashion Icon award at the British Fashion Awards. In addition to collaborating with Vogue UK on its Future of Fashion video series, which won two Webby awards, Chung currently serves as an ambassador to the British Fashion Council. To add to her list of accomplishments, Chung has used her visibility on the international fashion scene to write a best-selling book, titled It, and co-founded Villoid, an app where users can create their own online style community.
More recently, L'Oréal Professionnel partnered with Chung for the launch of her clothing label, appropriately named ALEXACHUNG, in London last May. This collaboration continued later in the year for the fall edition during Paris Fashion Week 2017.