Vogue and CFDA’s much-anticipated Fashion’s Night Out (FNO) returned for a second year with more stores, parties, celebrities and freebies for eager shoppers in New York City and around the world. Beauty companies including Aveda, Wella Professional and Three Custom Color Specialists each hosted unique events in Manhattan.
Wella Professional brought runway looks straight to FNO at the Cynthia Rowley boutique in the West Village with multicolored extensions for anyone daring enough to try. Wella stylists, who also prepped extensions for the Spring 2011 show, custom dyed the hair to match the jewel-tone colors from the Fall 2010 runway show and pinned or glued into guests’ locks for a splash of tint.
Just down the street, Aveda stylists were on hand at the Vandam Lifestyle Salon and Experience Centers in midtown offering relaxing massages, hair styling, makeup touch ups and pro products. Aveda/FNO pedicabs also carried shoppers from one event to the next and water stations quenched thirst in eco-style.
Uptown, Three Custom Color Specialists collaborated with Talbots to launch Charmed, a new wearable berry lipstick shade. Guests at the Talbots on Madison Avenue were welcome to try new shades with a complimentary makeover and drop off their favorite color, fabric, object or discontinued cosmetic, for Three Custom Color Specialists to recreate as a lipstick. Celeb stylist Mary Alice Stephenson and J. Alexander from America’s Next Top Model joined in to offer fashion advice and a table of sweet treats kept energy sky-high all night.