American Culture Announces Staff Increase

American Culture announced an increase in their staff, welcoming two new members to the team. Greg Frantz, formerly regional sales manager for ARTec Worldwide and a distributor sales consultant for East Coast Salon services, is now American Culture’s eastern regional sales director. Frantz will be responsible for all sales with independent distributors as well as the Beauty Systems Group. Melody Eichhorn was named the new regional sales manager/director for the Midwestern, central and southern states. She will bring experience as a former stylist, salon owner, educator and salon trainer to her new role in organizing the brand’s education classes, training new educators and managing regional educators on Simply Smooth.

—Kristen Heinzinger

Suggested Articles

Celebrity makeup artist Jillian Dempsey just launched FYFE Beauty, an app that makes shopping for products and trying new looks easy to do from home.

The debut collection will feature six cruelty-free, vegan-friendly essentials.

Licensed cosmetologists, barbers, manicurists, estheticians and electrologists stand together to advocate for indoor services.