American Culture announced an increase in their staff, welcoming two new members to the team. Greg Frantz, formerly regional sales manager for ARTec Worldwide and a distributor sales consultant for East Coast Salon services, is now American Culture’s eastern regional sales director. Frantz will be responsible for all sales with independent distributors as well as the Beauty Systems Group. Melody Eichhorn was named the new regional sales manager/director for the Midwestern, central and southern states. She will bring experience as a former stylist, salon owner, educator and salon trainer to her new role in organizing the brand’s education classes, training new educators and managing regional educators on Simply Smooth.