Amika, a line of professional, cruelty-free haircare and tools, has reinforced their commitment to go cleaner and greener by introducing a free, national recycling program for their haircare packaging, in partnership with international recycling company TerraCycle. In addition to disposing of the brand’s packaging in an environmentally conscious way, for every shipment of Amika packaging waste sent to TerraCycle, collectors can earn points that can be donated to a non-profit, school or charitable organization of their choice.
“Amika products were kind and clean before it was a thing. Cruelty-free, clean haircare formulations in recyclable packaging have guided our product innovations since the beginning,” says Chelsea Riggs, Amika's Brand President. “What it means to be truly sustainable has evolved with new technologies, and we made a pledge to take steps in reducing our impact on the environment. Our vision is to eventually have fully closed-loop production of our packaging. By partnering with TerraCycle we can guarantee our product packaging will see a new life and not compromise our planet.”
Through the Amika Recycling Program, consumers can now send in Amika haircare packaging including tubes, bottles, trigger heads, complex closures, and tinted glass to be recycled for free. Participation is easy: sign up on the TerraCycle program page www.terracycle.com/amika and mail in the packaging waste using a prepaid shipping label. Once collected, the packaging is cleaned and melted into hard plastic that can be remolded to make new recycled products.
“The launch of the Amika Recycling Program represents a unique opportunity for consumers to divert waste from landfills,” says TerraCycle CEO and Founder Tom Szaky. "Together, we are making it simple to be a friend to the planet and have a positive impact on the environment for future generations."
The Amika Recycling Program is open to any interested individual, school, office, or community organization. For more information on TerraCycle’s recycling programs, visit www.terracycle.com.