Andis Brings First-Ever Grooming Competition to America's Beauty Show

Andis Company announced today that registration is now open for men’s grooming experts to do battle during the first-ever Fabulous Fades Competition on the CosmoProf Center Stage at America’s Beauty Show (ABS), on Saturday, March 25.

This professional-only event showcases the clipper-cutting technique needed to implement a key component of modern barbering – the fade – into an original finished look that epitomizes Andis’ cutting-edge style.

“At Andis, we want the incredibly talented barbers and cosmetologists who are doing men’s hair across the country to be front-and-center at ABS. This competition allows us to shine a light on men’s grooming and the art of clipper cutting, especially the complex fade style,” said Karen Formico, vice president of marketing for Andis. “We are excited to see how the competitors will inject their own originality and creativity into this extremely popular men’s style. ABS and CosmoProf have been fantastic partners in helping to bring this vision to life.”

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Professionals from across the country will demonstrate their ability to create both classic and cutting-edge looks using Andis tools exclusively on a live male model. The contestants will have 30 minutes to complete the cut, removing at least 1/2 inch of hair in the process. Competitors will be judged by a panel of master barbers, including Andis’ UK-based Educators Daren “Baldy” Kenny and Kieron Price, on their technique, originality, style and tool usage.

Competitors will take the CosmoProf Center Stage on Saturday, March 25, 2017 from 3:30 to 5:00 p.m. to win their share of $1,200 in prizes. Cost for registration is $100 and all competitors will take home an Andis tool package valued at more than $150.

For more information about America’s Beauty Show, and to register for the competition, please visit www.americasbeautyshow.com/register.

About: Andis Company, a family held business founded in 1922, is a leading manufacturer of handheld tools to trim, cut, curl, straighten and dry hair. The company’s products are purchased in more than 90 countries by barbers and salon professionals, consumers, hotels, motels, resorts, small animal groomers and large animal groomers and shearers. To find a local distributor, call 800-558- 9441 or visit www.andis.com.

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