Whenever I mention New York City to friends of mine outside of the beauty industry, the first thing they want to talk about is the latest restaurants, like Pop Burger and Schillers; or the best new plays on Broadway, like the big-name revivals of Who's Afraid of Virgina Woolf and A Streetcar Named Desire; or where I've been shopping, like the new Moss Gallery in Soho. But when I'm talking to someone in our industry about New York City, they want to know everything I can tell them about IBS New York. With April looming upon us, I can't think of a better time to be in the most exciting city in the world!
This year's International Beauty Show will be held April 17-19 at the Jacob K. Javits Convention Center. Last year, IBS attracted 52,153 beauty professionals, all eager to see the latest in products, services, technology and education. IBS New York 2005, held in conjuction with American Spa Expo, offers more than 75 skill-building educational classes taught by some of the most talented and recognized names in the industry, and are free with paid show floor admission. In addition, this year American Spa Expo hosts the 54th CIDESCO World Congress, the world-renowned beauty therapy, esthetics and wellness event. Keynote addresses on "Sexy Aging," by Dr. Ruth Westheimer, and on "Beauty Trends," by Felicia Milewicz, the beauty director of Glamour magazine, are scheduled for Sunday and Monday, April 17 and 18. And One Life Project, the groundbreaking documentary film from Toni & Guy/TIGI USA international artistic director James Morrison, makes its East Coast premiere at 4:45 P.M. on Monday, April 18, at the Javits Center. Admission will be free to all IBS New York attendees.
Each year IBS New York and American Spa Expo attendees see products and services from more than 500 of the biggest and best beauty and spa companies from around the world, including Redken, Matrix, Rusk, John Paul Mitchell Systems, Farouk, TIGI, Aquage, BaBylissPro, Takara Belmont, Belvedere, Pibbs, Repêchage, Sally Beauty and many more.
IBS New York always attracts worldwide media attention, and last year more than 350 journalists from more than 10 countries representing newspaper, magazine, television, radio and internet outlets were there to cover new products and offerings. Major network television was also present, including NBC, CBS, FOX and CNN, and last year the show was featured on ABC's Live With Regis and Kelly and The View.
—Brett Vinovich, publisher, American Salon
E-mail Brett at [email protected]