ARROJO Expo, America’s biggest independent hair show, is confirmed for October 21-23 in NYC. Capturing the zeitgeist, it is themed around celebrating the work and influence of hairdressing’s leading ladies.
“84% of American hairdressers are women,” says Nick Arrojo. “Yet when we think of our heroes, it’s mostly guys like Vidal Sassoon, Paul Mitchell, John Frieda. These men built exceptional brands, they are heroes; but it is time to recognize the industry’s pioneering women as heroes too. Women do so much to push forward hairdressing.”
Expo kicks off with a cocktail party titled, Women Making Waves: A Celebration of Women in Hairdressing. At the party at ARROJO TriBeCa, a new Heroes Way Installation celebrates Vivienne Mackinder, Annie Humphreys, Ginger Boyle, and Karen Gordon, who is joining late husband Jerry on the permanent instillation.
Saturday night also includes a screening of a “GenerationSEX,” a remarkable short film by Julz Coda documenting the struggle to take Filipino girls out of the sex industry and into the hair industry.
After an uplifting evening, Expo guests convene on Sunday for inspirational presentations at LPR, Greenwich Village. A distinguished lineup includes Vivienne Mackinder, Charlie Price, and the ARROJO Creative Team showing latest incarnations of American Wave, Hair Painting, and Razor Cutting. Inspirational speakers Geno Stampora and Jeff Mason also take the stage. Nick Arrojo is Master of Ceremonies.
The Sunday evening runway presentation and after-party is a famed element of the Expo experience. Also to be held at LPR, this year Expo turns it up to eleven with three-hour top shelf open bar, inaugural runway presentation of the 2018 ARROJO Trend Release, and a fancy dance party taking guests into the New York night.
On Monday, attendees return to ARROJO TriBeCa to choose between hands-on education with the Creative Team –– centered on key techniques from the 2018 Trend Release –– or a Business Symposium centered on success. Symposium lineup includes Nick Arrojo, Geno Stampora, Jeff Mason, and an “Empower Women, Empower Success” panel chaired by Karen Gordon, and featuring Ginger Boyle and Nuala Guildea, as guests learn from women who have made waves as they have powered success.
Early Bird Ticket $729 Till 5/29/17 / Regular Ticket $849 / Expo Info & Tickets