Aveda NYFW Trend Report: Richard Chai Presentation

Aveda Guest Artist Frank Rizzieri created the look for the ultimate suburban teen with a cool-boy tousled mass of texture and volume for the Richard Chai Men’s Spring 2016 show at Skylight Clarkson Sq in New York City.

The Richard Chai Men’s Spring 2016 collection was inspired by rebellious suburban youth that break out of code, dressing to the beat of their own drum. To emphasize this defiant individuality, Aveda Guest Artist Frank Rizzieri created a classically untidy style that showcased the hair’s natural texture and movement.

“I used the Thickening Tonic to bring about a spirited and youthful fullness to the hair, and then the Grooming Cream and Control Paste gave the look an edge with a cool, tousled style,” Rizzieri said.

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How to Get the Look

Step 1: Prep towel-dried hair with the new Aveda Thickening Tonic by spraying thoroughly from roots to ends, in sections. Comb through to distribute evenly.
Step 2: Blow-dry hair with fingers.
Step 3: Emulsify a coin-sized dollop of Aveda Men Pure-Formance™ Grooming Cream and gently massage into hair.
Step 4: Sculpt into a tousled style and define the look further with a small amount of Control Paste™.

About: At Aveda, The Art and Science of Pure Flower and Plant Essences, they believe that Nature is the best beauty artist of all. This is why Aveda continually strives to increase the use of naturally derived ingredients whenever possible. For more info visit aveda.com.

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