The Aveda UN|Buttoned Tour—Coming to a City Near You

Calling all salon owners and artists: This fall, Aveda kicks off its North American Aveda UN|Buttoned Tour, where local artistry and learning is both honored and celebrated. For the first time ever, this multi-city event showcases the creativity of the Aveda network in an interactive two-day show format that is open to all beauty professionals regardless of affiliation with the brand.

The Aveda UN|Buttoned Tour features a motivating “Aveda Talk”; learning rotations for career and salon growth; and an evening Aveda Jam that highlights local artists on stage alongside Aveda Global Artistic team members. A Business Forum for Aveda network members will also be held, providing intel on future programs of the brand.

Aveda Talk

At “Aveda Talk”, salon owners, managers, artists and institute students share their rich stories and passions with their fellow artists. “‘Aveda Talk’ is the true voice of the network, personal stories from our Artists in relation to achievement, wellness, art, philanthropy and so much more,” says Ali Yanez, Director of North America Education at Aveda.


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Aveda Jam

Local Aveda artists showcase their talents and techniques in a fun, vibrant night club setting. New artists are encouraged to jump into the spotlight, sharing their passion and technical expertise with the Aveda family.

Business Forum

Aveda-affiliated attendees will be invited to the Business Forum where the brand will reveal its latest initiatives and strategies. Attendees will also learn more about the application tools we’ve created just for them to help grow their businesses.

Learning Rotations

Salon owners, managers and artists learn through real life examples and best practices to drive their business forward. By developing action plans, attendees will receive the tools needed to bring marketing initiatives to life.

Aveda Artists are passionate professionals that exude confidence, and have a key understanding of the value of learning. They want to share growth opportunities with each other," says Barbara De Laere, Aveda's new senior vice president and global general manager. "This is what the Aveda UN|Buttoned Tour is all about, reconnecting with our unrivaled DNA, while setting new standards for the industry together.”

The Aveda UN|Buttoned Tour is open to all: Aveda artists, students, salon owners/managers, as well as out-of-network beauty professionals interested in learning more about the brand. This two-day event provides a high level education experience at a very affordable price, $99. Visit for more information and to buy tickets.


  • October 22-23 Salt Lake City, UT
  • October 29-30 Cleveland, OH
  • November 5-6 Phoenix, AZ
  • November 12-13 Washington D.C.
  • January 28-29 Los Angeles, CA
  • February 18-19 Chicago, IL
  • February 25-26 Jersey City, NJ
  • March 11-12 Charlotte, NC
  • March 18-19 Saint Louis, MO
  • March 25-26 Seattle, WA

About: Founded in 1978 in Minneapolis, MN, Aveda creates plant-based hair, skin and body products for beauty professionals and consumers. Aveda innovates in botanical technologies, combining the principles of modern science and Ayurveda, the ancient healing art of India, to develop performance-driven hair, skin and body products—made with pure flower and plant essences— that are created with respect for the Earth, and a comprehensive menu of ritual-based treatments for holistic beauty.  

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