b3 Brazilian Bond Builder Taps Rickey Zito, Linh Phan and Jenny Strebe for Demonstrations at ISSE

This year at the International Salon & Spa Expo (ISSE) show - Long Beach, b3 Brazilian Bond Builder has an amazing program on deck, with live color and styling demonstrations from master colorists and Instagram celebrities @hairgod_zito (172K Followers), @bescene (134K Followers), and @theconfessionsofahairstylist (260K). 

Live on the main stage all three days sharing their color secrets and bringing their Instagram world to life, meet and mingle with these color rock stars who have become an Instagram phenomenon and watch them demonstrate how they utilize b3 Brazilian Bond Builder in all of their color and lightening services. This is the first time b3 Brazilian Bond Builder has had stylists/colorists outside of their educator network collaborating with the brand onstage.

"Rickey Zito, Linh Phan and Jenny Strebe are not only rock stars of the hair world and social media but also highly respected in the hair color world. Their collective talents and passion for creating groundbreaking color and styles generates the same kind of energy and excitement that you experience at a concert. Equal parts master artists and master entertainers, they transform hair color and styling into a full-blown adventure and do it time and time again,” says Alfredo Lewis, Global Educator for Brazilian Professionals. "b3 was born out of that same collaborative spirit by working with renowned chemists and colorists to create innovative professional tools that give colorists the power to break boundaries and experience more creativity than ever. Collaborating with Rickey, Linh and Jenny is a dream come true for us as both as a brand and as fans. They inspire fellow salon professionals to bring out the best not only in their own work but the best in one another.” 


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See the schedule for Rickey Zito, Linh Phan and Jenny Strebe on the b3 stage below:

Saturday, January 30, 2016:

2:00PM – 3:00PM     Model Bleaching with B3

3:45PM – 4:15PM     Model Color Painting with B3 

5:00PM – 5:30PM     Model Styling/Braiding with Jenny                    

Sunday, January 31, 2016

11:30AM – 12:30PM   Model Bleaching with B3

1:15PM – 1:45PM        Model Color Painting with B3 

2:30PM – 3:00PM        Model Styling/Braiding with Jenny

Monday, February 1, 2016                                                  

11:30AM – 12:30PM     Model Bleaching with B3

1:15PM – 1:45PM    Model Color Painting with B3 

2:30PM – 3:00PM    Model Styling/Braiding with Jenny

To see information on Brazilian Bond Builder, click here or follow on Instagram @brazilianbondbuilder.

About: b3 is a professional one-step tool added to ALL hair color services to dramatically reduce breakage without added processing time. to learn more visit brazilianbondbuilder.com.