Backstage at Balenciaga with Redken Global Creative Director Guido

Adding to the ease of Alexander Wang’s last collection for Balenciaga, Redken Global Creative Director Guido created loose, low ponytails for the models – and celebrities – on the runway at the Spring/Summer 2016 show.

"It’s a very simple, minimalistic look at Balenciaga this season, but still very modern and fresh. I really wanted the focus of the hair to be this very smooth, beautiful texture, so I blow-dried the hair using Redken’s glow dry and satinwear 02 to create that silky, luxurious feeling. Then, I simply pulled the hair back into very loose, low ponytail that’s sort-of falling out and tucked the hair behind the ears for a sense of ease and effortlessness.” Guido

Get the Look: 


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1. Spray Redken pillow proof blow dry express primer all over damp hair and comb through.

2. Apply 4 – 5 pumps of Redken glow dry style-enhancing blow-dry oil throughout damp hair.

3. Work a nickel-size amount of Redken satinwear 02 prepping blow-dry lotion into damp hair.

4. Use fingers to create a center part.

5. Gather hair into a messy low ponytail and secure with an elastic.

About: Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. Visit to book an appointment or buy authentic Redken products from your local salon. For more information visit, like Redken on Facebook or follow us on Twitter, Instagram, Shapchat and Periscope @Redken5thAve.