Beauty Brands That Are Taking Action to Support Black Lives Matter


Members of the beauty community are showing support and donating to important causes amidst the protests in response to the death of George Floyd and police brutality against Black Americans. Forbes rounded up just a handful of the brands taking action; we're sharing them here.


The millennial favorite will donate hundreds of thousands of dollars to organizations focused on combating racial injustice: Black Lives Matter, The NAACP Legal Defense and Educational Fund, The Equal Justice Initiative, The Marsha P. Johnson Institute, and We The Protesters, according to its Instagram post. It will also donate grants to Black-owned beauty businesses.


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Sunday Riley

Sunday Riley, creator of the eponymous skincare brand, attended the same high school as George Floyd (years apart). “We weren’t the same age, we weren’t in the same year. But we walked the same hallways, maybe sat in the same classrooms, albeit at different moments in time,” she wrote on Instagram. “We had entirely different lives, different opportunities, and faced different challenges. Had we both been in the exact same situation, at the exact same moment, I think it would have ended differently for me. Actually I know it would have.” The brand is supporting the Black community locally, and also made a donation commitment to the NAACP Legal Defense and Education Fund on Saturday.


Kosas has pledged thousands of dollars to organizations that are actively fighting to make change, including Black Lives Matter, Black Lives Matter LA, and Color of Change, it shared on Instagram, and it also asked its followers to also donate to various organizations, contact their congressional representatives, and sign petitions seeking justice for George Floyd, Tony McDade and Breonna Taylor.


Clean skincare brand Cocokind is donating thousands to the ACLU, and also shared on Instagram a list of black-owned beauty businesses to support, asking its followers to “show up for, support, and provide the OPPORTUNITY to succeed.”


Thank you to these brands and all the others that spoke out, took action and made contributions, including Peach & Lily, Herbivore Botanicals, Maybelline, FENTY, e.l.f. cosmetics, and more.