With over 200 years of influence in the beauty industry, American Salon and the International Beauty Show are coming together to launch a one-of-a-kind digital content and event platform, debuting September 9, 2019.
Come Monday, this new social media inspired platform will be your go-to source for all American Salon and International Beauty Show content, and will allow users to choose the content they want to see, engage directly with the content from the brands they love and provide an outlet for first-person perspectives from beauty professionals.
“Digital expectations have shifted from ‘search and click’ to ‘feed and follow,’ and The Beauty Experience is the world’s first media and event platform to embrace this reality by delivering something that simplifies salon and stylist life,” said John Siefert, Group President, Questex. “By combining the awesome legacy of the International Beauty Show with the editorial influence of American Salon and delivering this union through a digital environment that connects to a new live event experience, we are fueling a beauty renaissance that honors tradition as it revolutionizes user expectations in this $863 Billion market.”
Beyond content and conference programming from American Salon and the International Beauty Show, The Beauty Experience is bringing in the next wave of beauty influencers to deliver weekly posts called “The View from my Chair.” These beauty professionals will give first-person perspective in the digital and live event environments based on the trends, priorities, styles, products and more that delight their clients and drive their business.
“Our beauty vertical is the first of five markets to implement this revolutionary digital and event experience we have been pioneering at Questex,” said Paul Miller, CEO at Questex. “We see this level of innovation and integration as the bar by which the rest of the market will be judged and we are thrilled to bring this to the beauty professional first.”
To learn more and sign up for The Beauty Experience, click here.