Elizabeth K. Christie, Executive Chairman of the Board and CEO of SureTint Technologies, has recently announced the appointment of beauty industry veteran, Pat Parenty, to the company’s management board. SureTint Technologies is a pioneer in haircolor software and technology for salons and colorists, providing measurable savings, colorist support and business tools to better manage the growing service sector.
"His extensive track record, vision and commitment to the industry is well-known and respected. We share the same commitment to the professional salon community," Christie says.
Previously, Parenty has enjoyed a 30+ year in the professional beauty industry where he was most recently president of the L'Oréal Professionel Products Division U.S. During his career at L'Oréal, Parenty was responsible for the development and significant sales growth of the company's salon brands, as well as the development of new distribution channels, including the creation of national distributor, SalonCentric. In 2014, he was awarded the Legend Award from the International Salon/Spa Business Network (ISBN).
"I have spent the majority of my career focusing on elevating [the] haircolor business at every level through leading-edge programs, products and education designed to grow the top and bottom line," Parenty says. "SureTint is completely aligned with that focus."