TIGI's Bed Head announced it has been selected as the official makeup and hair product sponsor for the Dallas Cowboys Cheerleaders for the fourth consecutive year. "We are thrilled to continue our sponsorship of the world-renowned Dallas Cowboys Cheerleaders for a fourth year," says Lynne McNelis, vice president of marketing for TIGI. "These beautiful and exceptional young women represent positive role models for women and girls everywhere, and we are proud that Bed Head will continue to help them shine so brightly. They are a great representation of what Bed Head by TIGI stands for--glamour, fun and expression of unique personal style."
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