Better Business: The Matrix Style Link collection

ROCK THIS WAY

We all know that guys actually listen when you recommend a product, and now Matrix has introduced a modern, edgy collection called Style Link that practically sells itself. With 11 new products and three groundbreaking boosters that amplify performance, Style Link offers unlimited styling options, from the rockabilly pompadour to the raver looks we saw on the runway for fall 2015. Better yet, a QR Code found on the back of every bottle provides access to the global Style Link community where ideas, inspiration and techniques are displayed and shared. “Style Link offers loads of editorial content,” says Matrix AVP of Haircare Mounia Tahiri, “including step-by-steps, videos, artist testimonials and profiles of artists who love working with the products.” —M.D.

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