Bond Girls

B3 Brazilian Bond Builder gives colorists real creative freedom.

From the creators of Brazilian Blowout comes B3 Brazilian Bond Builder, a true game-changer for colorists. The liquid additive uses a new technology to rebuild and reattach the bonds in the hair cuticle during coloring. Added bonus: The ampules can be used in all color services—from high-lift to balayage, using glosses, dyes or bleaches from any brand—without extra processing time. “Colorists are able to push boundaries and give clients the hair they were maybe afraid to do before, and they can now do it in one sitting,” says Alfredo Luciano, director of education for Brazilian Blowout. Don’t believe it? Here’s proof.

By Kristen Heinzinger;Photography by Albert Sanchez; Makeup Kela Wong; Fashion Styling: Alejandro Peraz


Enjoying this story? Subscribe to the American Salon Newsletter

Get inspirational trends, techniques, tips, education and the latest beauty news delivered right to your inbox! To read on the go, sign up today to get weekly beauty news and updates.

Suggested Articles

Award-winning Black artist and educator Miki Wright explores the question: Do Black lives really matter in the beauty industry?

Keys, who has been a long-time proponent of no-makeup makeup, is partnering with e.l.f Cosmetics to launch a lifestyle beauty brand.

Guy Tang and Kellon Deryck were the masterminds behind two of her video looks, including her waist-length tiger striped hair and her lavender lob.