Bosley Professional Strength Haircare has joined the Beauty Bus Foundation, a nonprofit organization that provides terminally and chronically ill individuals and their caregivers free at-home hair and beauty services, to aid cancer patients during Breast Cancer Awareness Month. Bosley Professional Strength, which distributes products that help men and women achieve thick, healthy hair, gave a portion of the proceeds from its custom-made packaging of shampoos and conditioners in the Bosley Professional Strength Bos-Revive for Color-Treated Hair, Bos-Revive for Non Color-Treated Hair, Bos-Defense for Color-Treated Hair and Bos-Defense for Non Color-Treated Hair lines to the Beauty Bus Foundation. “Breast Cancer Awareness Month not only allows us another opportunity to provide additional monetary support to the Beauty Bus Foundation, it also allows us to support the effort of bringing more awareness to the issue of breast cancer,” says Dev Rice, director of marketing and communications for Bosley Professional Strength. “Awareness always leads to action.”
All services from the Beauty Bus Foundation are performed by beauty professionals and include haircuts and style, manicures, pedicures, makeup and facials for men, women and children with illnesses such as Lou Gehrig’s Disease (ALS), cancer, multiple sclerosis, Parkinson’s Disease, muscular dystrophy and strokes. “Bosley Professional Strength is a product line created in response to the needs of people struggling with fine and thinning hair,” says Alicia Liotta, co-founder of the Beauty Bus Foundation. “We are honored that they have gone above and beyond their general corporate sponsorship and product donations and committed themselves to ensuring we have the funding to offer breast cancer clients Beauty Bus services that give them dignity and a way to escape their disease, if only for an hour or two.”
For more information about the companies’ collaboration, please visit beautybus.org and bosleypro.com. —Ivy Tan