Bright Idea

NICK ARROJO, owner of Arrojo Studio in Manhattan and stylist on TLC's What Not to Wear, keeps his staff motivated by running regular competitions. The ongoing priority-booking list contest rewards stylists who get five booking requests from new clients or who sold more than $20 in retail products the previous week. Stylists on the list are given priority when new clients call the salon to make an appointment. Arrojo, who won a Global Salon Business Award and spoke at Neill Corporation's Serious Business 2008 conference in New Orleans, also recently gave away an Apple iPhone to the hairdresser who sold the most products during a three-week period. "Hairdressers don't like to sell retail," Arrojo says, "but if they're really focused, it's amazing what they can accomplish." —L.A.

YOUR WEEKLY NEWSLETTER - FREE

Enjoying this story? Subscribe to the American Salon Newsletter

Get inspirational trends, techniques, tips, education and the latest beauty news delivered right to your inbox! To read on the go, sign up today to get weekly beauty news and updates.
Read more on

Suggested Articles

The latest episode of Access Beauty shares tips for increasing revenue behind the chair.

Chicaiza describes the space like a clients’ “modern home away from home—a beloved destination you’d vacation to with your BFF over and over again.”

Amika has reinforced their commitment to go cleaner and greener by introducing a free, national recycling program.