Bright Idea

 

Use Your Head

 

Gregg Gottschling, co-founder of thegiftcardcafe.com, a Web site that sells online gift certificates for salons and spas nationwide, says that almost half of all gift certificate sales occur during nonbusiness hours, which allows businesses to reach a new audience. For many salons and spas, however, offering online gift cards is daunting. "In order to sell online, you have to create a 'shopping cart,'" he says, "but creating one requires a comprehensive understanding of Web page design." Gottschling's user-friendly site, however, does all the heavy lifting in exchange for either a small percentage of every order or an upfront charge and a monthly fee. According to Gottschling, there was a 233 percent average increase in gift card revenue in the past year for clients who signed up in June 2008. thegiftcardcafe.com —A.F.

YOUR WEEKLY NEWSLETTER - FREE

Enjoying this story? Subscribe to the American Salon Newsletter

Get inspirational trends, techniques, tips, education and the latest beauty news delivered right to your inbox! To read on the go, sign up today to get weekly beauty news and updates.

 
Read more on

Suggested Articles

Good planning and forecasting can help mitigate risk by assessing what the likely financial ‘pinch points’ might be over the coming weeks and months.

Nick Stenson digs deep into the protocols you should have in place at your salon, from PPE for staff to how to manage clients.

A naturally curly girl herself, Nià Pettitt dreamed of opening up a salon where women like her would feel welcomed.