Bright Idea


Bright Idea Follow Up


PATRICK MCIVOR COLOR STUDIO's Nicole Lynne knows the importance of checking in on her clients. "Following up with guests after a visit is one of the best ways to retain clientele," she says. After each appointment, she connects with her clients via text, e-mail, phone call or note card to check in on their feelings about their service. Lynne also makes sure to record details about each client's visits, such as retail products purchased, formula changes, new requests, concerns or new styling techniques demonstrated, so that she can refer to those in her follow-up. "It makes me look professional and allows me to gather more information to base future services on, which ensures that I meet expectations," she explains. "Following up keeps me connected to my guests—and keeps them coming back!" —L.M.