Bright Idea

ROXANNE VALINOTI from CND would like to see nail techs change the way they go about greeting clients who come in for a manicure. "Instead of saying, 'Pick a color,' why not make a professional recommendation instead?" she says. "After all, nail techs work with color all day long, and that puts us in a position to recommend a shade that actually complements a client's skin tone." Setting yourself up as an expert whose advice is beneficial to a client is a also a great way to earn her respect and loyalty. Another plus? It gives you the opportunity to start a dialogue about brand-new seasonal colors she may not have seen yet. —M.D.

 Roxanne Valinoti
Roxanne Valinoti

Suggested Articles

This year OPI took the opportunity to say something about toxic masculinity.

Russell will be responsible for overseeing leadership, strategy and execution of all growth initiatives within the Sola Salon Studios franchise.

This week was for the women: Delphine Viguier-Hovasse leads L'Oreal Paris, Serena Williams’ IG tells the history of braids, Tyra Banks' new beauty…