Bright Idea

ROXANNE VALINOTI from CND would like to see nail techs change the way they go about greeting clients who come in for a manicure. "Instead of saying, 'Pick a color,' why not make a professional recommendation instead?" she says. "After all, nail techs work with color all day long, and that puts us in a position to recommend a shade that actually complements a client's skin tone." Setting yourself up as an expert whose advice is beneficial to a client is a also a great way to earn her respect and loyalty. Another plus? It gives you the opportunity to start a dialogue about brand-new seasonal colors she may not have seen yet. —M.D.

 Roxanne Valinoti
Roxanne Valinoti
Read more on

Suggested Articles

The household name haircare brand is expanding into temporary color toning.

The singer pays tribute to the '90s with her stacked cut, Selena Gomez rocks jelly nails

Owners can invest in technologies that help them optimize daily operations and benefit their employees.