PATRICK MCIVOR, owner of Patrick McIvor Color Studio in Bethlehem, PA, and Studio Two in Allentown, PA, has created a booklet called 50 Ideas That Make Your Hair Better, designed to bring in new clients and promote his business. The booklet contains 50 tips in the categories of haircolor and shine, conditioning, styling, healthy hair, curly hair, volume and body, special occasions, travel and updating your hair. In addition, it provides information about each stylist in his salons and a 20 percent discount coupon for new clients. "We give them to guests before they leave so they can share them with their friends, as well as distribute them at places like gyms, restaurants, stores and churches," McIvor says. —L.A.
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