The Business of Birthdays

Turn your neighbors' birthdays into profitable days for your salon business with Birthday Connections, a company that builds accurate mailing lists based on specific customer demographics and delivers special offers to area residents around their birthdays. Since birthdays are often synonymous with pampering, a special offer, such as a discount on services, a free product or a free add-on service, will entice potential clients to visit your salon, make people aware of your business, and help build a loyal clientele. Available in two formats—traditional card greeting with gift certificate and birthday letter with tear-off gift certificate—Birthday Connections is sure to make birthdays happy days for all. —N.P.