The Business of Birthdays

Turn your neighbors' birthdays into profitable days for your salon business with Birthday Connections, a company that builds accurate mailing lists based on specific customer demographics and delivers special offers to area residents around their birthdays. Since birthdays are often synonymous with pampering, a special offer, such as a discount on services, a free product or a free add-on service, will entice potential clients to visit your salon, make people aware of your business, and help build a loyal clientele. Available in two formats—traditional card greeting with gift certificate and birthday letter with tear-off gift certificate—Birthday Connections is sure to make birthdays happy days for all. —N.P.


Suggested Articles

In addition to the financial burden of salon closures, working parents are feeling a lot of pressure right now to balance work and home life.

Keys, who has been a long-time proponent of no-makeup makeup, is partnering with e.l.f Cosmetics to launch a lifestyle beauty brand.

Celebrity makeup artist Jillian Dempsey just launched FYFE Beauty, an app that makes shopping for products and trying new looks easy to do from home.