CHI Launches Empowering Campaign for Latina Women

Farouk Systems’ CEO Basim Shami proudly announces the launch of “Cree∙Haz∙Impacta”, (Believe∙Do∙Impact) for Latina women under the CHI Hair Care Brand. The event took place for the Club de Amas de Casa (Housewives Club) in Houston and was titled “Tributo a la Mujer” (Tribute to Women). It was hosted by Sucesos and Solo Mujeres magazines providing resources and scholarships to help them achieve higher education and a better quality of life. A $2000 scholarship was awarded to Omir Jaramillo a member of the Housewives Club in Houston to help fund her pursuit to attend a Culinary School.

According to Basim Shami, “It is our goal to help women achieve their dreams of higher education that will allow them to provide themselves and their families a better way of life”.

In addition to launching this powerful new initiative, CHI has made a commitment to grant additional scholarships for Latina women. The Housewives Club, a local Houston organization, is composed of mostly women that came into the United States with little to-no higher educational backgrounds. CHI Hair Care became the first company to provide the Housewives Club with a scholarship such as this one.

About: Farouk Systems, Inc. is a Houston based company of hairdressers for hairdressers. They manufacture high quality professional hair care products, including industry-leading brands CHI and BioSilk. Farouk Systems was founded in 1986 by Farouk Shami, a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based upon “Education, Environment and Ethics”. Farouk Systems distributes its products throughout the United States and to over 144 countries worldwide. Please visit our website at and like us on