Letter Letter L is for Listen - In my time working with the chains we were very focused on re-dos. Clients who can back for a tweak or a fix of a haircut were providing an opportunity to learning, growth and customer service. The bottom line was always the same. Over 90% of the re-dos were always traced back to consultation errors, not technical cutting errors. Our cutters knew how to do it right if they took the time to understand what the client was asking for. Listening is still more important than cutting.
About: Ivan Zoot is ClipperGuy Ivan is a licensed barber, licensed cosmetologist and certified personal trainer. Ivan specializes in working with salons, individuals and brands to get healthy, stay healthy, build business and increase profits and productivity. Ivan is a must see presenter at educational events and trade shows throughout the world. His book series, ClipperGuy Says… features eight titles ranging from technical cutting and business building to revealing the secrets of the cutting system he developed and used to break three Guinness World Hair Cutting records. The ClipperGuy channel on Youtube is a hair industry favorite for Ivan’s education, motivation and inspiration. He has hundreds of videos there. More information about Ivan is available at www.clipperguy.com