CND Announces #ShellacMasterpiece Campaign

CND, the global leader in professional nail products and services, is pleased to announce its partnership with innovative digital beauty platform, Preen.Me. In March 2016, CND and Preen.Me will collaboratively launch the #ShellacMasterpiece campaign to generate high-quality nail artistry and power an extensive social conversation that sheds light on nails as true masterpieces.

In 2010, CND revolutionized the nail industry with the launch of the now 8-patented SHELLAC Brand 14+ Day Nail Color system, which delivers over two weeks of high-performance wear and stunning crystal shine with zero dry time. With the more recent introduction of the CND LED Lamp and XPRESS5 Top Coat, CND significantly decreased service time and allowed for amazing 5-minute removal with no damage to the natural nail (when used as directed). The Preen.Me #ShellacMasterpiece campaign will serve to ignite mass digital engagement intended to inspire Nail Professionals and drive consumers into the salon for professional service and nail artistry using the revolutionary SHELLAC® Brand system. 

To provide Preen.Me’s millions of fans with eye-catching nail inspiration, a network of highly talented Nail Professionals will create and share colorful nail artistry across the digital landscape using the hashtag #ShellacMasterpiece, with a focus on colors from the wide range of 96 fashion-inspired SHELLAC Brand shades. Through April 2016, Nail Pros and consumers can expect to see hundreds of #ShellacMasterpiece social media posts from Preen.Me influencers, including images, shade swatching, video tutorials and detailed how-tos to recreate their unique nail looks in the salon.


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“At CND, we are always looking for unique opportunities to elevate Nail Pros as true artists by turning the world’s eye toward the nail industry. Whether it be on the runways at New York Fashion Week or in your local salon, we encourage you to thrill and delight your clients with one-of-a-kind masterpieces,” said CND Co-founder and Style Director, Jan Arnold. “Partnering with Preen.Me on this exciting digital campaign is yet another way to reaffirm our commitment to advancing the state of the industry by creating mass awareness of the colorful, creative and innovative world of nails.”

About: Founded in 1979 and based in San Diego, CA, CND (Creative Nail Design, Inc.) is the global leader in professional nail products and services – including SHELLAC Brand 14+ Day Nail Color. Deeply committed to advancing the nail care industry, CND devotes significant time and resources to product research and development, education and customer support. Only CND delivers high performance nail color on the cutting edge of fashion and technology.