Color Therapy

Wave Length

Curly girls, rejoice; Ouidad promises to preserve coils while protecting hue with its new Color Sense line. The sulfate-free triple threat, including Color Preserving Shampoo, Color Preserving Conditioner (seen here) and Shine Boosting Color Extender, enhances glossiness and shields locks from harmful UV rays with the Color Lock complex of beta-carotene and lycopene. The shampoo aims to gently remove mineral deposits and product buildup that can cause color fading while the conditioner works to replenish moisture with apricot oil and honey to give hair a healthy look and feel. The Shine Boosting Color Extender, a weekly rinse-out treatment, boasts a blend of crambe abyssinica and apricot seed oils to maintain true tones and enhance luster. —J.B.

Serve and Protect

To achieve long-lasting shaped styles on color-treated hair, ColorProof Evolved Color Care introduces PowerSculpt Hard Hold Gel. Use this heavy-duty gel on damp hair to create defined styles that flex and stretch throughout the day without breaking or flaking. Certified organic bamboo strengthens locks and patented ingredients Chromaveil, a UV absorber derived from corn, and Heliogenol, an antioxidant from sunflowers, protect against UVA and UVB rays to prevent color fade. Keep the standard-sized tube in stock or rely on the 1 ounce travel size for go-anywhere molded looks. —J.B.

New Heights

Pureology’s Pure Volume system is better than ever, now with four super-concentrated products that work together to cleanse, thicken and replenish fine, color-treated hair. The line’s original trio, comprising ZeroSulfate Shampoo, Condition and Blow Dry Amplifier, received upgrades to their lightweight formulas—including new ingredients wheat protein and eucalyptus extracts—for maximum strand plumping, buildup removal, moisture retention and color protection via the AntiFadeComplex. New to the reformulated bunch is Pure Volume Instant Levitation Mist, a thermal protective spray that stimulates the scalp for root lift and extra volume. As a bonus, enhancing its environmentally friendly efforts, Pureology reduced the amount of cardboard used in the packaging. —J.B.


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