Color Therapy

Golden Girls

As the colder season rolls in, colorists can add a little warmth to clients’ looks with five new INOA Gold Naturals shades from L’Oréal Professionnel. The colors are formulated to provide 100 percent coverage with visible golden tones and can also be mixed with other shades in the INOA portfolio for the desired degree of warmth. “I love the way the INOA Gold Naturals shades provide white coverage with a hint of gold,” says Joel Warren, L’Oréal Professionnel artist and co-owner of Warren-Tricomi salons. “The shades are very flattering for women with maturing complexions who want to stay blonde.” The new Gold Naturals shades include 5.3/5G, 6.3/6G, 7.3/7G, 8.3/8G and 9.3/9G. INOA permanent haircolor is oil-based and ammonia-free to provide six weeks of intense hydration and nutrition, as well as enhanced shine. —C.R.


Enjoying this story? Subscribe to the American Salon Newsletter

Get inspirational trends, techniques, tips, education and the latest beauty news delivered right to your inbox! To read on the go, sign up today to get weekly beauty news and updates.





The holidays are just around the corner, meaning many clients may put their busy shopping schedules and holiday parties before their salon visits. To combat the holiday rush, Redken introduces Holiday Express Haircolor, a quick professional color drop-in service. The three color service options can be attained in an hour or less, ideal for clients who need last-minute touch-ups.

Time: 40 minutes

Gloss Boost brightens color and highlights, while delivering a shiny gloss; because the service doesn’t dramatically alter clients’ haircolor, it’s perfect for those looking for a low-commitment option.

How-to: Apply Shades EQ Gloss and Shades EQ Cream all over and let the color process up to 20 minutes.

Time: 50 minutes

Root Erase is designed for clients in need of a touch-up between visits, especially those who have used box colors or hair mascaras for roots to maintain color.

How-to: Apply Chromatics Beyond Cover, Cover Fusion and Color Gels to the T-shaped section, 1 inch from either side of the part, following the hairline.

Time: 60 minutes or less

Quick Lights will not only brighten, but also revitalize hair. This service is perfect for clients who change their mind mid-haircut or decide to add some face-framing highlights at the last minute.

How-to: Using Color Fusion Extra Lift, place six foil packets around the face, depending on the face shape. Make sure to choose a shade that won’t involve extra toning time.

The Holiday Express Haircolor menu can be rounded out with a blow-dry from a stylist, or the salon can designate a blowout area where clients can use brushes, styling products and blow-dryers to create their individual styles. —D.C.


Pretty Penny

For the biting yet elegant acid copper color created by Robin Cook of Tangles Salon in Wichita Falls, Texas, she drew inspiration from pop art and Prada’s spring 2014 collection. “The combination of green, yellow, violet and orange held a sophisticated edge,” Cook says. She relied on Goldwell Elumen,Topchic and Colorance. Cook first divided hair into four sections, and in section one, applied a formula using Elumen shades in brown-brick, deep violet, bright orange and vibrant yellow, and alternated it in micro slices with a formula of brown-brick, yellow and orange. Next, she applied two formulas taking micro weaves—the first, a combination of Elumen shades in deep violet, green and cream, and the second, a mix of green and vibrant yellow. She repeated this pattern on sections two and three. On section four, she applied Topchic Lotion with pastel blonde and gold shades to the regrowth, and on the mid-lengths and ends, she used Colorance Lotion, plus luminous brown and peachy beige hues. —C.R.

Photography: Tom Carson; Makeup: Betty Mekonnen (pretty penny)