ColorProof Continues International Expansion With The Launch of M & U Imports

The ColorProof Evolved Color Care team has expanded its international distribution beyond North America for the first time with the recent launch of M & U Imports based just outside of Melbourne, Australia. M & U will serve as ColorProof’s distributor for all of Australia and New Zealand.

The launch kicked off with an inspirational training in which the ColorProof team shared the ColorProof story and brand values, as well as Founder and CEO, Jim Markham’s, unique product development process which is responsible for generating ColorProof’s award-winning, luxurious formulas. 


Enjoying this story? Subscribe to the American Salon Newsletter

Get inspirational trends, techniques, tips, education and the latest beauty news delivered right to your inbox! To read on the go, sign up today to get weekly beauty news and updates.

The team discovered through a hands-on demonstration, the revolutionary ingredient technology behind its next generation formulas that make it possible for ColorProof to deliver unrivaled product performance.  

Voted professional’s choice for best color care for three years running by leading American trade publications, ColorProof has had unrivalled success in North American and the M & U team left inspired and motivated to continue the momentum, hitting the ground running with ColorProof Evolved Color Care.

“With the astonishing momentum ColorProof has had thus far in North America, we are absolutely thrilled to take our brand overseas.  The Australian and New Zealand markets represent an incredible opportunity for the Brand and we could not be more excited to partner with M & U,” says Markham.

Their commitment to embracing innovation in hair care and beauty, as well as their reputation for exquisite customer service, makes them a perfect fit for our brand.  We look forward to working with such a dedicated team and introducing ColorProof to an entirely new continent – with many more on horizon!”

ABOUT COLORPROOF EVOLVED COLOR CARE: ColorProof founder, Jim Markham, has led the industry in luxury color care for decades. He pioneered the sulfate-free, salt-free revolution. With ColorProof is next generation technology that transforms ordinary into extraordinary and it does it instantly.

ABOUT M & U IMPORTS: M & U Imports was established as a family business in 1975 to service all hairdressing and beauty wholesalers throughout Australia and New Zealand.  M & U Imports sources products from various countries including Italy, Germany, America, China U.S.A., and the U.K. and supplies Australia and New Zealand with innovative and premium quality products.