ColorProof Welcomes Kelly Beam as VP of Marketing

ColorProof Evolved Color Care®, the pioneer and color care authority of luxury color care, is thrilled to announce the appointment of Kelly Beam as Vice President of Marketing. In her new role, Kelly will be responsible for overseeing ColorProof’s growing marketing department and will play an integral role in the continued development of the brand focusing largely on integrated marketing strategies across e-commerce, digital, mobile, social and offline efforts. Kelly will also spearhead ColorProof’s overall branding initiatives, promotional campaigns and new product launches while overseeing public relations and all social media efforts.
 
A social and digital veteran, Kelly is a results-driven, marketing professional with over sixteen years experience in consumer packaged goods, beauty, lifestyle and technology. She most recently held the position of Sr. Director of Global Marketing for Brazilian Professionals, the manufacturer of Brazilian Blowout and b3 Brazilian Bond Builder, where she established digital and social innovation for the brands to bring them into the digital era. Prior to that, she directed consumer marketing efforts at agency giant, The Marketing Arm.
 
“Kelly is extremely passionate about the impact of emerging technology on business and the importance of embracing the constantly changing landscape of marketing,” says ColorProof Founder, Product Developer and CEO, Jim Markham. “We are thrilled to welcome Kelly to the team are excited to have her lead our brand with her fresh vision and strategic, digital expertise in making connections with consumers and professionals alike. Please join us in welcoming Kelly to the ColorProof Evolved Color Care team.”
 
About: We are the Color Care Authority.  Nobody knows how to deliver outstanding results for your colored hair better than we do.  Our founder, Jim Markham, has led the industry in luxury color care for decades. He pioneered the sulfate-free, salt-free revolution. With ColorProof, we are setting a new standard. Our next generation technology transforms ordinary into extraordinary, and it does it instantly. Not in one week, not in one month. Right-now-this-instant.  The proof is in your color.
 

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