Connect With Your Customers
As consumers become more demanding and the competition intensifies in today's beauty industry, it's no longer enough just to offer quality services and professionalism. In Chocolates on the Pillow Aren't Enough: Reinventing the Customer Experience (John Wiley & Sons, 2007), Jonathan M. Tisch, CEO of Loews Hotels, offers a detailed look at why creating an intimate, positive and long-lasting connection with customers is the key to success in today's business climate. Using real-life examples, he engagingly illustrates how you can accomplish this goal. —C.W.
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