Cosmetologists Chicago introduces "Real Chicago"

The 2016 Cosmetologists Chicago (CC) photo trend team presents a modern concept of “Real Chicago.” Enlisting the hottest Chi-Town CC member stylists, the shoot presents raw, edgy and sexy Chicago style. No models, no posing, just hip Chicago street hair in it truest form.
“The Real Chicago collection is very cool. The images encompass a sophisticated yet punk-chic Chicago style with edgy trends in undercuts and vibrant colors,” notes Karen Gordon, Director of the collection and owner of J. Gordon Designs, Chicago.
The Cosmetologist Chicago 2016 Photo Trend Team includes:
  • Elea Yaksich, Stylist, TRIO Salon
  • Janette Orozco, Stylist, J. Gordon Designs
  • Mio Sota, Stylist, Roxy Hernandez, Colorist, TRIO Salon
  • Paul Chambers, Owner/stylist, Paul Chambers Salon
  • Karen Gordon, Director, J. Gordon Designs  
  • Angela Brasington, Makeup Artist, J. Gordon Designs
  • Marc Hauser, Photographer, Hauser Portraits
  • The Concept Behind “Real Chicago"
One of the complex tasks of being a hairdresser is finding the “real” person who is sitting in your chair. An individual’s hairstyle can be an accent to their character and personality as well as a fashion statement. “As hairdressers,” notes Gordon, “we are given mere minutes to evaluate a client and determine who they are and what style best suits them. One must be comfortable to be confident.”
Marc Hauser, the famed Chicago photographer who shot “Real Chicago” for Cosmetologists Chicago, has had an impressive career capturing the real person behind the camera. Throughout his photographic days he has shot such notables as Michael Jordan, Dennis Rodman, Oprah Winfrey and Woody Allen. Marc brings an unconventional approach to his work, he watches subjects in a natural environment prior to shooting them on camera. 
“I don’t interview the people I photograph. Instead, I have them sit on the couch and I watch them,” says Hauser in a video found on his website. “I see how they act when there is no pressure of being in front of a camera. Then I try to capture that same look in my photographs of them”
In describing the collection, Karen adds, “Marc was the perfect photographer for this collection. His images are created the same way a hairdresser creates hairstyles. Each art form unique in its own way.”
“I really enjoyed the opportunity to direct this shoot,” Karen notes. “The physicality that is portrayed into each shot makes them genuine. We were able to capture the essence of Chicago through each person’s style, haircut and color.”
About: America’s Beauty Show (ABS) is owned and produced by Cosmetologists Chicago® (CC). Professional cosmetologists, nail technicians, stylists and colorists from all over the world attend ABS every year to experience superior education and innovation in all aspects of beauty, as well as gain inspiration to take back to their salons. With more than 70,000 salon professionals and owners, aspiring students and teachers, headliners and educators, leading product manufacturers and distributors showing their latest products and distributors, America’s Beauty Show is a great destination for serious beauty professionals.


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