The small businesses will set up their products on white countertops for buyers to view their products.
This year, Cosmoprof North America (CPNA) introduces Spotlights, a special exhibitor program for small companies on a tight budget to be seen at CPNA July 22-24 at the Mandalay Bay Convention Center in Las Vegas, NV.
Spotlights will be located within the Discover Beauty program and will house small artisan labels that CPNA see as a prime fit for high-end retail stores, boutiques, salons and spas.
Each small business in Spotlights will be set up in a clean, minimal, department store-like setting with the products displayed on small white countertops. —Aja Edwards